Digital Humanitarianism
The disastrous earthquake in Haiti taught humanitarian groups an unexpected lesson: the power of mobile devices to coordinate, inform, and guide relief efforts. At TEDxRC2, Paul Conneally shows extraordinary examples of social media and other new technologies becoming central to humanitarian aid. Special thanks to Jud Rasmussen from One Marketing Digital Consultancy for sending us this important...
Read MoreGreen Belief
Green Belief by Brad Stewart, CEO Originally printed in Mediapost: the media, marketing and advertising professionals’ complete resource for industry news, events, jobs and more. To see the original, please click here. There is a public water spring near my home in the rolling hills of Québec. The village of Wakefield, where the spring resides, is the bohemian hub of the region....
Read MoreWhat is the value of a “Like”?
What is the Value of a “Like”? by Brad Stewart, CEO Now that we are squarely in the dawn of a new media revolution, everyone is asking the same question: Question 1: How much does it cost? In other words: How much should we be spending on Facebook page likes? What is a reasonable targeted cost-per-click? How much is a Facebook fan worth? How much should I spend on creating a YouTube...
Read MoreWant To Be ‘Liked’?
Originally printed on January 25th, 2012 in Mediapost. Mediapost is the largest online trade publication for media and marketing professionals. To see the original article, click here. by Brad Stewart, CEO Adjoy Inc. I posted the following status update on Facebook about a month ago: My son came across a picture of a starving child online, and he asked me “what’s wrong with that...
Read MoreCause Media Beats Beyoncé
Originally printed on December 28th, 2011 in Mediapost. Mediapost is the largest online trade publication for media and marketing professionals. To see the original article, click here. by Brad Stewart, CEO Adjoy Inc. A rookie hit the biggest ninth-inning grand slam of her fledgling career, single-handedly beating a team that included: Beyoncé; Steve Jobs (making two appearances at bat —...
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