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Archive: 2017

Facebook Viewability
Adjoy Opinion
On Facebook's Low Video Ad Viewability Rates

Agencies are stunned at what they consider to be Facebook's low video ad viewability rates of 20 to 30 percent. Facebook says "the value of an ad is not binary". Adjoy says, unseen ads can't work - and two seconds is not enough to count as "seen".

Confused Woman
Sign of the Times
It’s 2017 and you still don’t know where your ads are running

Some take brand safety for granted. The industry has become complacent and focused on tech advances to the detriment of transparency. In fact, the pendulum swung so far in the direction of automation that advertisers started losing control of their brands.

Lightning Bolts
Sign of the Times
The digital advertising doomsday clock

Apple announced at its annual developer conference that a forthcoming desktop version of its Safari browser will block the annoying autoplay ads that appear on many Web pages or before online videos.

eMarketer Chart
Sign of the Times
Ad fraud: As tools evolve, so do the schemes

Fears about ad fraud have been building as the methods for perpetrating fraud become more sophisticated. At the same time, the industry remains unsure of fraud's overall cost to the digital display advertising ecosystem.

Sign of the Times
Google plans ad-blocking feature in popular chrome browser

Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans.

Fraud Bots
Sign of the Times
Most Internet traffic comes from bots, not people

A new report shows that more than half of Internet traffic comes from bots—software applications that perform automated tasks for almost anything you can think of on the internet.

Marc Pritchard, CBO P&G
Sign of the Times
P&G's Marc Pritchard has made the biggest marketing speech in 20 years

Procter & Gamble chief brand officer Marc Pritchard laid into Google and Facebook’s ‘walled gardens’ and demanded transparency from the digital supply chain, heralding a new era in digital advertising.