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Knowledge has no value unless you share it

Archive: 2016

Madison Avenue
Sign of the Times
A crisis of trust on Madison Avenue

After a damning investigation by a U.S. trade association, many big brands no longer believe agencies act in their best interest when buying online and TV ads on their behalf.

Sign of the Times
Setting it straight: Trust is better than transparency

The concept of trust and goodwill in relationships has been studied in depth. The best outcomes for all participants occur when the parties decide to trust each other.

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Company News
Adjoy raises $6.8 million

The Tampa, FL company's new media platform redefines the last mile between consumers and marketers.